Association HerzegovinaBike is proud to announce a new collaboration with the global leader in travel search, KAYAK. This strategic agreement represents a significant step in the promotion of Herzegovina as an attractive destination for cycle tourism and contributes to the development of active tourism in the region. KAYAK, as the world's leading travel search platform, will now include an offer of cycling tours and trails in Herzegovina, enabling millions of users around the world to easily access information about cycling opportunities in this part of Bosnia and Herzegovina.
Expansion of the offer on a global platform
Through this cooperation, all users of the KAYAK platform will be able to easily find information about cycling tours, routes and packages offered by HerzegovinaBike. Given KAYAK's presence on more than 60 international sites and availability in over 20 languages, this partnership enables HerzegovinaBike to promote Herzegovina as a cycle tourism destination on a global level.
Promotion of active tourism in Herzegovina
The basic mission of HerzegovinaBike is the development and promotion of active tourism, and cooperation with KAYAK opens the door for even greater reach. Biking is becoming an increasingly popular form of active vacation, and Herzegovina, with its beautiful landscapes, cultural sights and well-maintained trails, is an ideal destination for all cycling enthusiasts. This move will enable tourists to easily find information on cycling routes, guides and packages, thus positioning Herzegovina as an indispensable destination for an active vacation.
The goal is to reach as many tourists as possible
“Our goal with this cooperation is to reach as many tourists as possible and present Herzegovina as a desirable destination for cycle tourism.," stated Toni ZorićPresident of the HerzegovinaBike association. "KAYAK allows us to present our offer to a wider audience, while at the same time improving the promotion of active tourism and the natural beauty of Herzegovina. In this way, we want to attract tourists from all over the world and give them the opportunity to explore everything that Herzegovina has to offer - from pristine natural trails and cultural-historical and natural sights to top-notch gastronomy.”
Development of cycle tourism infrastructure
In addition to promotion, this project also aims to improve the cycle tourism infrastructure in Herzegovina. Through additional visibility and the growth of tourist interest, the HerzegovinaBike association strives to attract investments and support for the further development of trails, signage and bicycle services, which will further improve the experience of all visitors.
Cooperation of HerzegovinaBike and KAYAK is an important step in the promotion of Herzegovina as a cycle tourism destination on the global market. Along with the joint mission of promoting active tourism, this move will enable better connections with tourists from all over the world and present the wealth of natural beauty and cultural heritage of Herzegovina. Herzegovina is becoming an increasingly popular destination for cyclists and lovers of adventure tourism, and this strategic alliance will further strengthen its position on the international tourist map.
